The first thing I noticed, when I opened my homebrew notebook to begin planning my latest batch, was that my last brew day was in July!
Anyway, for my first brew of the 2014 I decided to revisit the recipe I have for Whitbread Mackeson Stout. The main reason being that I had some issues with the temperature during fermentation last time. Which I believe caused some off flavours.
This week I am starting my Beer Nostalgia series – something which I hope will turn into a weekly feature, looking back at beer over the decades – particularly the advertising.
There is an almost endless supply of old-timey pictures floating around the internet of old beer adverts and I find most of them fascinating. Perhaps that comes from being born at the tale-end of the 80’s, so I have really only seen the nectar of the gods advertised on the TV.
Anyhow, to kick of the inaugural Beer Nostalgia series I have gone with this ad for Mackeson Stout from 1952:
Nice, simple and effective wording
Why this one? For starters I really like the wording – the two main featured sentences work seamlessly for me, “A stout that really revives you – and it’s not bitter!” followed by the half rhyme – “Mackeson’s… you’ll like it better”.
I also chose this because I tried to brew a Mackeson inspired beer earlier this year, and plan to revisit it for my next home brew – keen to avoid the mistakes that occurred in the last batch.