Auld Reekie. Arthur’s Seat in Edinburgh
(Photo credit: Wikipedia)
I’ve not had much chance to do my own brewing recently due to the fact I have a wedding around the corner, so disposable income is at a minimum.
However, I have been thinking about the rise of Craft Beer in Edinburgh (just down the road from where I live).
That is due to the fact that Craft Beer in the inspiring Scottish capital is on the rise.
I always knew – to an extent – that there were some big players behind the scenes of the mass-produced beer word.
However, today, when casually surfing through some beer blogs (the path started over at The Beers are a Changin’ – perhaps one of my favourite titles ever for a beer blog) in my lunch hour my jaw dropped when I was led to a different site with an amazing visual representation of the scale of beer brand ownership throughout the world.
Kind of twists the stomach to even think about it. To be honest I can’t do it credit by mere summing up, so here it is (sourced from http://www.npr.org/blogs/money/2013/02/19/172323211/beer-map-two-giant-brewers-210-brands – go there to read the article – it is eye-opening) :
Source: Planet Money Reporting, Credit: Caitlin Kenney and Lam Thuy Vo / NPR
All that owned by 2 companies – scary, huh?
In less terrifying news, I’ve got a brew day planned this week. Fight the power n’ all that 🙂
Categories: Beer Industry