Yesterday I came across an interesting, well fairly interesting, tool thanks to a post from the Brookston Beer Bulletin blog – an Interactive Beer Map.
What the maps shows you, according to the company’s own sales pitch, is “the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland.”
Now, when it says the “most popular” beer, what it really seems to measure is the most followed beer brand – using social media as the indicator of “popularity”.
Curious, I focused the all-seeing eye of Google Maps on the central belt of Scotland – my own stomping ground:
Now, I don’t know how accurate it is – I don’t have the time or the inclination to do the research, but it is fairly interested at first glance.
The map shown above is with all the demographics, that are used to calculate the map, selected. Once you start de-selecting different age groups, the face of the map changes and it gets quite intriguing. The changes were not what I would have expected.
For instance, once you take over 55s out of the equation, BrewDog is replaced as the most popular brewery (in twitter followers numbers) in a number of cities – notably Edinburgh and Falkirk by Stewart Brewing and Black Isle Brewery Co :
I don’t want to make a swiping generalisation here, but I did not think that over 55s would make the map change in that way. What does that show us? People who are over 55 follow BrewDog in great numbers? That there are more people over 55 using twitter than I thought? Demographics are nigh-on impossible to second guess?
Who knows, it’s all relative and in this case there isn’t much context, but it is interesting to play about with none-the-less – as long as you’ve a grain of salt nearby… you know, to take the results with. Erm… that seemed more witty in my head.
Anyway, if you want to check out the areas in which you live to find out which brewery is winning the social media popularity competition, you can have a look at the beermap here – http://peekanalytics.com/beermap/