Hop cone in the Hallertau, Germany, hop yard (Photo credit: Wikipedia)
I’m not much of a fan of big hop flavours in beer. This led to a monumentally stupid mistake on my part – not paying much attention to hops when home brewing.
Yes, I use hops in my beers, but I have never fully appreciated or given hops the right amount of respect. That’s changing.
I think part of my ill-placed mistrust or disinterest in hops came from the current hops/alcohol arms race going on between some brewers. I’m sure you know what I mean. Brewers that seem to chase the “World’s Most Hoppiest/Strongest Beer” accolade. The title that seems more marketing gimmick than anything else.
Another week, another old beer advertisement.
This week I selected a Double Diamond magazine ad from 1950. The main purpose this time was because my dad is currently at home, forced to elevate his foot after having a toe nail removed… so this image seemed a perfect fit for this week:
Puts you on your feet
Double diamond is not a beer I’ve tried before, however it’s not surprising considering Carlsberg UK discontinued off trade sales of the brand in April 2003.
This week I am starting my Beer Nostalgia series – something which I hope will turn into a weekly feature, looking back at beer over the decades – particularly the advertising.
There is an almost endless supply of old-timey pictures floating around the internet of old beer adverts and I find most of them fascinating. Perhaps that comes from being born at the tale-end of the 80’s, so I have really only seen the nectar of the gods advertised on the TV.
Anyhow, to kick of the inaugural Beer Nostalgia series I have gone with this ad for Mackeson Stout from 1952:
Nice, simple and effective wording
Why this one? For starters I really like the wording – the two main featured sentences work seamlessly for me, “A stout that really revives you – and it’s not bitter!” followed by the half rhyme – “Mackeson’s… you’ll like it better”.
I also chose this because I tried to brew a Mackeson inspired beer earlier this year, and plan to revisit it for my next home brew – keen to avoid the mistakes that occurred in the last batch.
Yesterday I came across an interesting, well fairly interesting, tool thanks to a post from the Brookston Beer Bulletin blog – an Interactive Beer Map.
What the maps shows you, according to the company’s own sales pitch, is “the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland.”